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How a Fast-Growing Contact Center Built a Predictive & Scalable BPO Recruitment Engine?

BPO

About the Company

Moder is a rapidly growing BPO managing voice, chat, email, sales, collections, and L1 technical support processes. The BPO recruitment team handles thousands of applications every month and is expected to hire quickly while maintaining performance, customer experience, and floor stability across locations.

  • Industry: Business Process Outsourcing (BPO)
  • Operations: Voice, chat, email, sales, collections, L1 support
  • Hiring reality: Constant bulk hiring across multiple cities
  • Recruiter pressure: Speed, volume, and quality at the same time

Challenges in Talent Assessment

Recruiters at Moder were spending long hours on manual screening and still facing variability in hire quality. Different locations followed slightly different evaluation practices, and communication skills weren’t always assessed uniformly, leading to some new hires struggling in the first 30–60 days and forcing repeat hiring for the same positions.

  • Inconsistent evaluation standards across regions and panels
  • Heavy manual effort in resume and profile screening
  • Uneven assessment of communication and customer orientation
  • Early-tenure instability is impacting recruiter workload and client SLAs
  • Difficulty scaling fair, proctored assessments for remote candidates

Proposed Solution by PMaps

PMaps partnered with Moder to add a talent intelligence layer to existing hiring workflows. Instead of replacing recruiter judgment, the platform gave them structured assessment data on behavior, cognitive ability, and communication, mapped to specific BPO roles, so shortlists became faster, fairer, and more job-relevant.

  • Role-mapped behavioral and cognitive assessments
  • AI-led analysis of clarity, fluency, tone, and writing
  • Role-fit logic for support, chat/email, sales, collections, tech support
  • Secure, proctored assessments for distributed, high-volume hiring

Execution of the Solution

The implementation was designed to feel natural for recruiters. PMaps and Moder co-created competency definitions, ran pilot batches alongside existing hiring, and calibrated cut-offs with honest performance feedback. Recruiters then began using dashboards and shortlisting rules daily, with periodic reviews to keep scores aligned with evolving processes and client needs.

  • Discovery workshops with recruiters and hiring managers
  • Pilot cycles to test, compare, and refine benchmarks
  • Recruiter enablement on dashboards and shortlisting logic
  • Quarterly calibration to match changing process expectations

Impact Metrics

Very soon, recruiters noticed that candidates who reached the BPO interview and offer stages felt more “BPO-ready.” Hiring managers saw stronger customer orientation and communication in new hires, while recruiters experienced reduced manual screening effort and more predictable early-tenure performance. The exact impact numbers are detailed in the downloadable case study.

  • Better alignment between shortlisted candidates and role expectations
  • Faster screening and selection cycles for bulk requirements
  • Improved stability in early tenure across key processes
  • Consistent evaluation across geographies and hiring teams
  • Greater confidence in remote, high-volume online assessments

Conclusion

For BPO recruiters, Moder’s journey is a practical example of how to bring science, structure, and scale into everyday hiring without breaking what already works. If you’d like to see the detailed framework, sample scorecards, and quantified impact, simply fill out the form on the right to download the complete case study and explore how this model can be adapted to your own hiring engine.

Moder BPO Case Study

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PMaps Frequently Asked Questions

Learn more about PMaps through commonly asked questions:

 Who is this case study most relevant for?

This case study is for BPO leaders, HR, and recruitment teams managing bulk hiring. If you’re juggling speed, quality, and early-tenure stability across locations, these insights will feel very practical.

What does “talent intelligence layer” mean in this context?

The talent intelligence layer adds structured data on behavior, cognition, and communication to your existing hiring flow, so recruiters shortlist using evidence, not guesswork, while still keeping interview conversations and final decisions human.

How did Moder make sure the new assessments felt fair to candidates?

Moder used secure, proctored assessments with clearly defined competencies for each role. Cut-offs were refined through pilots and performance feedback, helping candidates feel evaluated on relevant, transparent, job-linked criteria.

How can other BPOs adapt Moder’s recruitment framework?

Other BPOs can start with similar steps: define role-wise competencies, pilot assessments alongside current hiring, compare outcomes, and gradually standardize cut-offs. The downloadable case study offers sample scorecards and a replicable framework.

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Client Testimonials

Moder Sales Head Saurabh
Sales Capability Development

In the past seven to eight months, we have conducted over 2,500 assessments. The team has been responsive and available, even on urgent Fridays when assessments were needed.

Marico Sales Head Srishti
Sales Capability Development

The product itself was fairly innovative and creatively presented. The application was demonstrated in real-time across other organizations, which piqued our curiosity.

Teleperformance Preeti TA
Sr. VP TA

The PMaps team has been extremely forthcoming and receptive to the requirements we have shared. The solution that has been designed and customized to suit our requirements has been very well received.

Tech Mahindra Head Anjalie
Head - ORG Effectiveness

With PMaps leadership assessments, we have been able to align our talent development with our strategic objectives. These tools have given us the clarity to design focused training programs, leading to a significant impact on our organizational effectiveness and leadership alignment.

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