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Retail and FMCG Sales Strategy Assessment

The Retail and FMCG Sales Strategy Assessment evaluates critical skills for retail and FMCG sales success, blending sociability and strategic thinking to drive sales excellence.

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Test Time
39 min
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Entry Level
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Test Summary

The Retail and FMCG Sales Strategy Assessment is specially designed to identify the essential behavioral and cognitive skills required for developing and implementing effective sales strategies in the fast-paced retail and FMCG sectors. By evaluating competencies such as Sociability, Positivity, Dutifulness, Achievement Orientation, Attention to Detail, Typing, and Written Comprehension, this assessment ensures participants are equipped to navigate the complex sales environment, fostering strong customer relationships, and executing sales plans with precision. Ideal for sales managers and HR professionals, this tool empowers organizations to enhance their sales force's capability to adapt and thrive in the competitive retail and FMCG landscape, driving growth and securing a competitive advantage.


Relevant for

  • Retail Sales Managers
  • FMCG Sales Representatives
  • Category Managers
  • Brand Sales Strategists
  • Customer Relationship Managers
  • Sales Operations Analysts
  • Merchandising Managers
  • Market Development Managers
  • Retail and FMCG Account Executives
  • Sales and Distribution Coordinators

Elevating Success Through Diverse Competencies


Essential for building and sustaining customer relationships in retail and FMCG.


Crucial for maintaining a constructive and resilient approach to sales challenges.


Reflects a commitment to ethical sales practices and organizational objectives.

Achievement Orientation:

Demonstrates a drive to meet and surpass sales targets.

Attention to Detail:

Ensures accuracy in sales planning and execution.

Typing Proficiency:

Facilitates efficient communication and record-keeping.

Written Comprehension:

Vital for understanding complex sales materials and customer feedback.

Strategic Sales Insight:
Identify skill gaps and strengths in your sales strategy approach.

Enhanced Customer Engagement:
Develop a team capable of meaningful customer interactions.

Optimized Sales Execution:
Ensure your team has the detailed orientation needed for precise strategy implementation.

Data-Driven Talent Management:
Align individual sales competencies with strategic business goals.

Improved Sales Performance:
Foster a culture of continuous improvement and strategic excellence in sales.

Key Features

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Globally Validated

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Language Agnostic

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Advanced Analytics

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Reliable & Validated

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Seamless Integration

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Real-time Reporting

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Why Choose PMaps?

Choosing PMaps means opting for a comprehensive and transformative assessment solution designed to address your most critical talent management needs. Our platform sets itself apart by delivering precision in talent acquisition and development through a suite of robust psychometric assessments. By leveraging our advanced analytics and expertise, organizations can seamlessly navigate the complexities of hiring, succession planning, and employee development.

One-Click Deployment

One-Click Deployment

Quickly select and deploy tests from our extensive library in just one click.

Effortless Sharing

Effortless Sharing

Conveniently share test links with candidates directly from the platform.

Device-Friendly Assessment

Device-Friendly Assessment

Boost completion rates with a candidate experience that’s seamless across all devices.

insightful report

Insightful Reporting

Gain clear insights from detailed reports to make informed candidate evaluations

Client Testimonials

Max Life Insurance: Mr. Shailesh Singh, Head - Talent Acquisition, Organization & Staffing
TA - Staffing

We use PMaps for two assessments, Sales Aptitude Assessment and Values Assessment for our salespersons. It helped us improve the quality of our hires. We have seen lower attrition.

Tech Mahindra - Group Head Talent Acquisition
Group Head TA

PMaps enables us to screen and assess candidates before they join us, especially when hiring thousands of individuals. It helps us understand their aptitude, communication skills, and personality.

Teleperformance - Sr. Vice President Recruitment

The PMaps team has been extremely forthcoming and receptive to the requirements we have shared. The solution that has been designed and customized to suit our requirements has been very well received.

Flexible customization options to suit your needs

Details About Assessments

Tailoring Success in Retail and FMCG Sales

In the dynamic and competitive arenas of retail and Fast-Moving Consumer Goods (FMCG), crafting and executing an effective sales strategy is paramount. The Retail and FMCG Sales Strategy Assessment is designed to arm sales professionals with the behavioral and cognitive skills essential for navigating the complexities of these sectors. This comprehensive assessment ensures that sales teams are not only adept at understanding and meeting customer needs but are also equipped to strategize, plan, and execute sales initiatives with precision and innovation.

Assessing the Pillars of Sales Excellence

The assessment is structured to evaluate a broad spectrum of skills crucial for retail and FMCG sales success:

  • Behavioral Competencies: Focuses on the interpersonal skills vital for fostering strong customer relationships, maintaining a positive attitude in the face of challenges, and committing to organizational goals and ethical standards.
  • Cognitive Abilities: Tests for analytical and strategic thinking capabilities, including meticulous attention to detail, proficiency in communication, and the ability to comprehend complex sales materials and customer feedback.

Through a blend of scenario-based questions, data analysis exercises, and comprehension assessments, this test offers a holistic view of a candidate's readiness to contribute to a high-performing sales team.

Unveiling Core Competencies

  • Sociability & Positivity: Evaluates the ability to engage with customers and maintain optimism throughout the sales cycle, critical for building loyalty and navigating competitive markets.
  • Dutifulness & Achievement Orientation: Assesses commitment to ethical sales practices and the drive to achieve and exceed sales targets, reflecting a candidate's dedication to sales excellence.
  • Attention to Detail: Tests precision in executing sales strategies, ensuring plans are carried out effectively and efficiently, with no detail overlooked.
  • Typing Proficiency & Written Comprehension: Measures the ability to communicate effectively, manage sales records, and understand intricate sales documents and customer communications.

Enhancing Sales Strategy and Execution

Utilizing the Retail and FMCG Sales Strategy Assessment allows organizations to:

  • Optimize Sales Strategies: Pinpoint areas for strategic improvement, enabling tailored sales approaches that align with customer expectations and market dynamics.
  • Strengthen Customer Relationships: Identify and cultivate the interpersonal skills necessary for effective customer engagement, ensuring lasting relationships and repeat business.
  • Refine Sales Execution: Highlight competencies and gaps in detail-oriented tasks, from planning to implementation, ensuring flawless execution of sales initiatives.
  • Empower Data-Driven Decisions: Facilitate a deeper understanding of sales performance metrics and market insights, empowering sales teams to make informed, strategic decisions.
  • Tailor Talent Development: Provide a foundation for targeted training programs, aligning individual development with organizational sales goals and strategies.

Strategic Insights

  • High Performers exhibit a robust combination of interpersonal and analytical skills, enabling them to excel in customer engagement, strategic planning, and sales execution. They adapt quickly to market changes and leverage insights to drive sales growth.
  • Low Performers may struggle with aspects of customer interaction, strategic analysis, or the meticulous execution of sales plans, potentially hindering team performance and sales outcomes.

Mastering Retail and FMCG Sales Challenges

The Retail and FMCG Sales Strategy Assessment is more than just a test; it's a strategic tool designed to elevate the capabilities of sales teams in these fast-paced sectors. By fostering a deep understanding of the essential skills for sales success, organizations can ensure their teams are prepared to meet the challenges of today's retail and FMCG landscapes head-on, driving growth, and securing a competitive edge in the marketplace.

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Resources Related To Test

PMaps Frequently Asked Questions

Learn more about PMaps through commonly asked questions:

What is the Retail and FMCG Sales Strategy Assessment?

A targeted assessment designed to evaluate the crucial behavioral and cognitive skills needed for success in retail and FMCG sales strategies, supporting strategic execution and customer relationship management.

Who can benefit from the Retail and FMCG Sales Strategy Assessment?

Sales leaders, HR professionals, and teams in the retail and FMCG sectors seeking to refine their sales strategies, improve execution, and enhance customer engagement through a skilled salesforce.

How does the assessment enhance retail and FMCG sales strategies?

By pinpointing key skills and areas for development, the assessment enables organizations to tailor training, improve strategic planning, and ensure effective execution across sales teams.

Can the assessment be customized for specific organizational needs?

Yes, the assessment offers customization options to align with your specific sales strategy challenges and objectives, ensuring relevance and applicability to your organizational context.

Is there a demo or trial available for the assessment?

Organizations interested in leveraging this assessment for sales optimization can access a demo or trial to explore its features and assess its impact on their sales strategy and team performance.