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Life Insurance Sales Assessment

The Life Insurance Sales Assessment is strategically developed to gauge the vital blend of behavioral and cognitive skills pivotal for sales success in the life insurance sector. This tailored test assesses sociability, positivity, dutifulness, and achievement orientation, alongside an acute attention to detail, strong listening abilities, and comprehensive industry domain knowledge. It is crafted to identify life insurance professionals who can effectively connect with clients, understand their needs, and navigate the intricacies of life insurance policies to drive sales and customer satisfaction.

Our Clients:
Test Time
45 min
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Entry Level
job type
Job Family
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No of Questions
Questions Type

Test Summary

Success in life insurance sales hinges on more than just knowledge of policies—it's about building trust, understanding client needs, and guiding them through important financial decisions. The Life Insurance Sales Assessment ensures that candidates possess not only the interpersonal skills to develop strong customer relationships but also the cognitive capacity to handle the detailed nature of life insurance products and services. By comprehensively evaluating individuals on these competencies, the assessment aids in pinpointing professionals who can empathetically communicate the value of life insurance, foster long-term client relationships, and contribute to the growth and retention of the client base.


Relevant for

  • Life Insurance Sales Agents
  • Financial Advisors specializing in Life Insurance
  • Insurance Brokers
  • Client Relationship Managers in Insurance
  • Sales Consultants offering Life Insurance
  • Customer Service Representatives in Life Insurance
  • Insurance Account Managers
  • Life Insurance Underwriters with Sales Roles
  • Sales Professionals transitioning to Life Insurance
  • Bancassurance Officers

Elevating Success Through Diverse Competencies


Assesses the ability to build and maintain rapport with clients and partners.


Evaluates the capacity to maintain an optimistic outlook and resilience in a challenging sales environment.


Measures adherence to ethical standards and the regulatory framework of life insurance.

Achievement Orientation:

Gauges the drive and motivation to meet and surpass sales goals.

Attention to Detail:

Tests meticulousness in managing policy details and client information.

Listening Skills:

Assesses the capacity to accurately understand and address clients’ insurance needs.

Domain Knowledge:

Evaluates comprehensive understanding of life insurance products, market trends, and competitive offerings.

Targeted Talent Recruitment:
Identify candidates with the right mix of interpersonal warmth and detailed industry knowledge for life insurance sales.

Enhanced Customer Service:
Pinpoint professionals capable of providing empathetic and informed service, ensuring client confidence and loyalty.

Strategic Team Building:
Construct a team that embodies a strong ethical foundation and a client-centric approach to sales.

Business Growth and Retention:
Recruit sales professionals who can effectively convey the importance of life insurance, aiding in business development and policyholder retention.

Compliance and Ethical Sales:
Ensure that your team operates with integrity and within the compliance standards of the life insurance industry.

Key Features

Pmaps assessment

Globally Validated

Pmaps assessment

Language Agnostic

Pmaps assessment

Advanced Analytics

Pmaps assessment

Reliable & Validated

Pmaps assessment

Seamless Integration

Pmaps assessment

Real-time Reporting

Pmaps assessment


Why Choose PMaps?

Choosing PMaps means opting for a comprehensive and transformative assessment solution designed to address your most critical talent management needs. Our platform sets itself apart by delivering precision in talent acquisition and development through a suite of robust psychometric assessments. By leveraging our advanced analytics and expertise, organizations can seamlessly navigate the complexities of hiring, succession planning, and employee development.

One-Click Deployment

One-Click Deployment

Quickly select and deploy tests from our extensive library in just one click.

Effortless Sharing

Effortless Sharing

Conveniently share test links with candidates directly from the platform.

Device-Friendly Assessment

Device-Friendly Assessment

Boost completion rates with a candidate experience that’s seamless across all devices.

insightful report

Insightful Reporting

Gain clear insights from detailed reports to make informed candidate evaluations

Client Testimonials

Max Life Insurance: Mr. Shailesh Singh, Head - Talent Acquisition, Organization & Staffing
TA - Staffing

We use PMaps for two assessments, Sales Aptitude Assessment and Values Assessment for our salespersons. It helped us improve the quality of our hires. We have seen lower attrition.

Tech Mahindra - Group Head Talent Acquisition
Group Head TA

PMaps enables us to screen and assess candidates before they join us, especially when hiring thousands of individuals. It helps us understand their aptitude, communication skills, and personality.

Teleperformance - Sr. Vice President Recruitment

The PMaps team has been extremely forthcoming and receptive to the requirements we have shared. The solution that has been designed and customized to suit our requirements has been very well received.

Flexible customization options to suit your needs

Details About Assessments

Mastering the Art of Life Insurance Sales

The Life Insurance Sales Assessment is an expertly formulated tool designed to enhance the selection process for professionals in the life insurance field. Recognizing that the essence of life insurance sales lies in trust-building and expert knowledge, this assessment is a comprehensive approach to discovering talent that will resonate with clients and drive the growth of your business.

A Thorough Approach to Sales Competency

This in-depth assessment is structured to evaluate a candidate's potential for success in life insurance sales through a dual lens—examining both the inherent personal traits that foster effective customer relations and the cognitive skills that ensure precision in policy management and understanding of client needs.

Types of Questions Included:

  • Behavioral Assessments: Designed to delve into the interpersonal skills crucial for cultivating client relationships, assessing factors like sociability, a positive disposition, ethical commitment, and a drive for achieving sales excellence.
  • Cognitive Challenges: Questions aimed at evaluating the attention to detail and listening skills necessary for accurately understanding and addressing client inquiries, alongside a thorough understanding of life insurance domain knowledge.

Elaborating the Sections of Assessment

  • Client Relationship Building: Measures the ability to create a rapport with clients, an invaluable skill for ensuring comfort and trust in discussing life insurance needs.
  • Sales Drive and Ethical Practice: Assesses the candidate's motivation to reach sales goals while upholding the ethical standards that are especially critical in the life insurance industry.
  • Precision and Compliance: Evaluates the attention to detail required for the accurate handling of policy details, ensuring compliance with regulations and client satisfaction.
  • Active Listening and Product Knowledge: Tests the ability to listen actively to clients, crucial for identifying their needs, and the comprehensive industry knowledge required to guide them through product options effectively.

Benefits and Application of the Test

For Organizations:

  • Improved Recruitment Strategy: By identifying candidates with the ideal blend of behavioral and cognitive traits, enhance your team's ability to engage clients and navigate complex sales landscapes.
  • Client Confidence and Retention: Secure sales professionals capable of fostering confidence in clients, leading to increased policyholder loyalty and retention.
  • Strategic Sales Training: Utilize assessment insights to focus on training that bolsters the areas of greatest need, whether interpersonal skills or industry-specific knowledge.
  • Commitment to Ethical Sales: Ensure candidates align with your company’s ethical standards, fortifying the trustworthiness of your sales practices.

For Candidates:

  • Career Advancement Insight: Offer candidates detailed feedback on their sales competencies, aiding in their professional development within the life insurance sector.
  • Role Suitability and Fit: Help candidates recognize their aptness for life insurance sales roles, ensuring job satisfaction and a productive tenure within the company.

Ideal Candidate Profile

  • Engaging Communicators: Individuals who shine with their ability to articulate life insurance benefits and empathize with clients, ensuring clear and effective communication.
  • Detail-Oriented Advisors: Prospective sales agents who stand out for their meticulous approach to policy details and client information, guaranteeing accuracy and compliance.

Final Thoughts: Cultivating a Dedicated Life Insurance Sales Team

The Life Insurance Sales Assessment is crucial for companies looking to build a team of dedicated, knowledgeable sales professionals who are not just proficient in the technical aspects of life insurance but also excel in the soft skills necessary for long-term client relationships. In a market where trust is paramount, this comprehensive assessment ensures your team is equipped to deliver with empathy, accuracy, and an unwavering commitment to client needs.

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Resources Related To Test

PMaps Frequently Asked Questions

Learn more about PMaps through commonly asked questions:

What is the Life Insurance Sales Assessment?

A targeted evaluation tool designed to measure the essential skills and traits necessary for professionals in life insurance sales roles.

Who can benefit from this test?

Life insurance companies and agencies looking to hire sales agents, financial advisors, and other professionals involved in selling life insurance policies.

Why is it important to assess both behavioral traits and cognitive skills for life insurance sales?

To ensure that sales professionals possess the ability to connect with clients, understand their financial needs, and provide detailed policy information, thereby fostering trust and long-term relationships.

Can the Life Insurance Sales Assessment be customized for different company products or services?

Yes, the assessment is adaptable to suit your specific product offerings and sales strategies, ensuring that candidates' skills are aligned with your organizational needs.

Is there an option for a demo or trial?

Absolutely, we offer demonstrations and trials to give you a thorough understanding of how the assessment functions and how it can be incorporated into your recruitment or development strategy.